The Other Side of COVID-19
Although we are not yet on the other side, Diamond is tracking COVID-19 developments daily and starting to see signs of the spread slowing in certain areas. Like you, we are thinking about and planning for when and how we will restart the shipping of new weekly product. We have been closely watching the news, listening to our retailer and publisher partners and considering the many points of view as we decide, as an industry, how to proceed.
With health and safety of employees, retailers and customers a top priority, we need to be very deliberate about how we restart and scale operations. We must find that delicate balance between managing health and safety concerns, meeting the pent-up demand for product and working with retailers whose situations differ, and whose need for product may have changed.
While there are many steps and conversations that need to happen between today and resuming distribution of new weekly product, we are currently targeting mid- to late-May with the hope that, as an industry, we can all work toward that timeframe. Of course, as we have all seen, target dates sometimes need to be adjusted in this ever-changing new-normal. But we cannot wait for firm dates. We have started the planning process and are having these important conversations with publishers and retailers so that once we have more clarity, we are in a position to restart and scale operations over time.
With health and safety of employees, retailers and customers a top priority, we need to be very deliberate about how we restart and scale operations. We must find that delicate balance between managing health and safety concerns, meeting the pent-up demand for product and working with retailers whose situations differ, and whose need for product may have changed.
While there are many steps and conversations that need to happen between today and resuming distribution of new weekly product, we are currently targeting mid- to late-May with the hope that, as an industry, we can all work toward that timeframe. Of course, as we have all seen, target dates sometimes need to be adjusted in this ever-changing new-normal. But we cannot wait for firm dates. We have started the planning process and are having these important conversations with publishers and retailers so that once we have more clarity, we are in a position to restart and scale operations over time.
